Impact of innovativeness, risk-taking, and proactiveness on export performance in a developing country: evidence of qualitative study

Purpose This study aims to explain the effect of entrepreneurial orientation (EO) dimensions on firms’ export performance. The has considered three EO: innovativeness, proactiveness and risk-taking. Export performance been measured through multifaceted determinants: financial, strategic satisfaction levels exporting firms. Design/methodology/approach To association between such determinants, qualitative face-to-face, in-depth interviews were conducted with respondents from apparel manufacturing companies Bangladesh. also applied a content analysis technique explore triangulate descriptions EO Findings research results reveal that meaningful explanation lived experience respondents. found frequent explanations indicators about innovativeness performance, but risk-taking dimension revealed no effects. Research limitations/implications different implications theoretical, managerial policy-making aspects Nevertheless, findings are based opinions small sample entrepreneurs high-level managers. Thus, it is important test generalizability these in future using larger sample. Originality/value indicated product, process market creation innovativeness. Risks related product innovation, new entry politics for measures, while proactive technology searching used measuring proactiveness. Additionally, determinants have evaluate Hence, this unique practical methodological implications.